BetPass · Full-stack
iGaming platform and affiliate CRM
CRM for 12,000 affiliates, cashback, coupons and gamified onboarding with +15% first-month retention.
1React + MUI2NestJS3Affiliate CRM4Cashback & coupons
- 1React + MUI
- 2NestJS
- 3Affiliate CRM
- 4Cashback & coupons
12,000
affiliates in the CRM
+15%
first-month retention with gamified onboarding
Context
A network of 12,000 affiliates needed its own tools to track results, cashback and campaigns.
Challenge
Build CRM, cashback and coupons on a codebase with no tests and no quality baseline.
Solution
- Affiliate CRM and cashback and coupon platforms.
- Gamified onboarding, which lifted first-month retention by 15%.
- Quality baseline: introduced Jest, Biome and Zustand.
Outcome
12,000 affiliates with their own tools, and an onboarding that keeps more people in the first month.